Optrak Distribution Software Limited today announced that Lisburn Fuels, the Northern Ireland fuel oil supplier, has selected Optrak’s vehicle routing software to assist the company in planning its vehicle routes and loading schedules. The Optrak software will be used to plan their deliveries of quality fuel oils to home, farm and business customers across the province.
Steven Frazer, Managing Director of Lisburn Fuels said, “Right from the start Optrak demonstrated a very clear understanding of the issues and challenges that we face. The software itself is proven in a number of similar operations and it will help us to develop a competitive advantage in the heating oil market by minimising our distribution and fuel costs and enabling us to deliver higher levels of customer service.”
Lisburn Fuels is a leading regional distributor of Jet branded fuels. It is committed to supplying quality heating oil at competitive prices. The company knows the region it serves very well thus ensuring a speedy and efficient delivery service to customers. In a market where margins are tight, keeping control over distribution costs and minimising fleet running costs is central to the company’s long term performance.
Tim Pigden, managing Director of Optrak stated, “Lisburn Fuels operates in a competitive market and by investing in routing software, it can ensure that delivery operations are run efficiently. Our established track record in the fuel and lubricants industry means that we can quickly implement our the Optrak routing software which has been highly customised to the needs of this industry.”
A sample of Lisburn Fuels’ actual operational data from a typical day was imported into Optrak to demonstrate what benefits could be achieved compared to the current operations. Steven Frazer received clear indication of the potential benefits, and commented, “I am confident that Optrak will bring long lasting benefits to the business and I am looking forward to working with the Optrak team to achieve this.”